Viking Motorsports is the resident Formula SAE race team at Portland State University in Portland, Oregon. I joined the team as a freshman with no design experience, and within the first week of joining downloaded Adobe CC and got started. As an advertising and graphic design student, I know the importance of consistency within a brand for the purpose of building trust with consumers and a reputation for profesionalism. We deal with high profile sponsors, from Jaguar Land Rover to local businesses, so we can't afford to look like a shoddy student group. The Identity Standards is the beginning of a professionally curated Viking Motorsports image. Below are the first few pages of the 2015-2016 Identity standards.
